Why Can't They Just Say It?

Headlines, the New York Times 10-4-07 "Secret U.S. Endorsement of Severe Interrogations."
Why can't 'The newspaper of record' just put it out there: "Secret U.S. Endorsement of Torture."
If we beat around the Bush we will end up never finding out the truth. Oh, I forgot, the Mets lost.
[Thomas Riggins, from PA Editors Blog]